On February 12, 2025, Tangjin home textile enterprise in Louta Town, Xiaoshan District, Hangzhou City, was filled with drums and gongs, and the dragon dance was flying. In order to inherit the folk culture of the thousand-year-old town and pray for the development of the enterprise in the New Year, the enterprise specially invited the dragon lantern team of Louta Town to hold a grand "dragon ceremony". The person in charge of the enterprise with all the staff to participate in the traditional folklore as a link, the integration of home textile industry characteristics, showing cultural confidence and foreign trade development of the new phenomenon.
1. Ceremony spectacle: dragon dance, pray for prosperity
Tradition and innovation: At the ceremony site, an "auspicious dragon" clad in colorful scales tumbled and danced in the enterprise park, symbolizing "the dragon travels all over the world, and the source of wealth advances widely". The person in charge of the enterprise personally carries the dragon head on his shoulder and completes the link of "inviting the dragon", "honoring the dragon" and "dancing the dragon" together with the dragon class team, which reproduces the essence of centuries-old non-heritage culture of Lou Ta ancient town.
Culture empowers industry: the parade team shuttles in front of the production workshop, combining the dragon lantern culture with home textile products. The exhibits such as customized bedding embroidered with dragon pattern not only reflect the traditional craftsmanship, but also highlight the innovative power of enterprise design, attracting the guests to stop and take photos.
2. Enterprise background: leading in foreign trade, culture casting soul
Strength and achievements: the enterprise has been deeply engaged in home textile foreign trade for many years, and its products are exported to Europe, America, Southeast Asia and the "Belt and Road" countries. 2024 Xiaoshan District's foreign trade data show that the export of labor-intensive products increased by 21.5% year-on-year, and the contribution of home textile enterprises is remarkable.
Culture-driven brand strategy: the enterprise responsible person said: "Lou Tower is the hometown of Ming Dynasty medical doctor Lou Ying, we will be in the culture of traditional Chinese medicine in the 'harmony and symbiosis' concept into the product design, while taking advantage of the auspicious symbolism of the Dragon Lantern Fest to enhance the brand's cultural added value to help open up the international market. "
3. Government-enterprise linkage: drawing a new picture of rural revitalization together
The practice of "common wealth" in Louta Town: In recent years, Louta Town has been revitalizing rural resources and promoting cultural revitalization and industrial integration through the mode of "village-enterprise pairing". This ceremony of inviting dragons is also a response to the town government's call of "promoting the economy with culture" and exploring the innovative path of non-genetic inheritance and foreign trade development.
Government support: The party secretary of Louta Township said: "The enterprise combines traditional culture with industry, injecting new vitality into rural revitalization. In the future, we will continue to build a platform to support enterprises to enhance international competitiveness through cultural IP creation."
The dragon is in full bloom, home textile sails. The dragon ceremony is not only a cultural feast, but also a deep dialog between industry and tradition. Under the double-wheel drive of "culture + industry" in Lou Ta Town, enterprises will forge ahead with the spirit of the dragon, so that home textile products made in China will carry Chinese culture and go to the world stage.
